FOOD AND BEVERAGE INNOVATION AND CLAIM GUIDANCE
Our nutrition consultants will work with you from ideation to execution, to ensure that your new Food and Beverage Innovation:
- Is truly differentiated versus the competition
- Offers science-based benefits
- Is defined as a ‘healthier’ option
- Meets consumer nutrition and / or health needs
- Can be backed by regulatory approved claims and communication messages
- Claims and communication messages resonate with consumers
The Job Scope:
- Review nutrition benefits, nutrient and health trends, consumer insights and competitors products, to generate ideas for new Food and Beverage Innovations
- Build strong concepts, which are in sync with consumer needs, credible nutrition science and local regulations
- Develop ingredient, nutrient and food base criteria for healthier differentiated product development, based on winning concepts
- Define research, claims, communication and activation plans, to enable product promotion and consumer engagement