Phase 1
- Combine product benefit science, consumer insights, and regulations for nutrition claim and regulatory dossier development.
- Define nutrition claim and communication road maps and key messages for the product / brand.
- Recommend activation plans, to stay connected with health care professionals and consumers onsite.
- Develop and roll out sales tool kits, and sale training workshops.
- Healthier recipe development and nutrition analysis.
Phase 2
- Guide scientific research to support future nutrition claims and communication, product promotion and activation.
- Develop online* and below the line nutrition communication collaterals, for a wide range of audiences from GPs to end consumers
- Evaluate user profile and feedback, for robust nutrition claim and communication development and roll out.
*SEO optimized online content can be provided if required. We can also develop animated content and videos; and support graphic design for all online content.