17 February 2020
Prebiotics – Don’t forget natural food sources!
Understanding Prebiotics
Prebiotics primarily include soluble fibres which are not digested by the body. As these fibres pass into the large intestine undigested, the gut bacteria ferment these fibre…
1 February 2020
Food Trends 2020+ – A Nutrition Perspective!
As I searched the internet for future food trends 2020+, I came across an interesting report and article.
1, Mintel’s report titled ‘Global Food and Drink Trends 2030’. The report can be downloaded…
16 January 2020
Health Food Innovation – Say ‘No’ to Negativity Biases!
Health food innovations need careful consideration. You need to stop and think about whether the health food innovation is a go-or no-go multiple times, as many consumers today are unsure about where …
6 January 2020
Social Media Communication For Health Food Innovations
Social media communications for health food innovations can be divided into two phases. In phase 1, you lay a strong foundation, by building a product that can be backed by strong claims and social me…
2 December 2019
How To Write Strong Health Food Concepts?
Strong health food concepts can help you assess potential success rate for health food products in the market place. Hence, it is important to build robust health food concepts from ground up. For thi…
23 November 2019
Health Food Innovation – How To Assess Success?
Consumers today, do want to lead healthy lifestyles. You see evidence of this, with the growth of fitness centers. not just in the developing world, but in the developed world too. With food too, you …
16 November 2019
Health Food Marketing Needs Nutrition Capability
If you are in the business of selling healthy food and beverages, it is of essence for your employees to understand basic nutrition, especially product-linked nutrition. Basic nutrition knowledge will…
9 November 2019
Aging Population And Nutrition Innovations
The 50 plus aging population in the Asia Pacific region has been growing, due to increasing life expectancy and decreasing birth rates. This population, is aware of the importance of health and nutr…
2 November 2019
Nutrition Advocacy And External Engagement Evaluation
Are you chalking out a Nutrition Advocacy And Engagement Strategy? Build in evaluation too. Evaluating the efficacy of the different external engagement platforms is of essence for three reasons:
…
26 October 2019
Human Sustainability And Portfolio Transformation
The food industry quickly responded to WHO’s pressure, to develop a healthier range of food and beverage products. The industry rolled out an extensive health and wellness and human sustainability ag…
19 October 2019
Nutrition Marketing – Get Your Content Strategy Right!
Nutrition marketing requires the ‘right’ content marketing strategy. Right content can help brands reach their target audience and support growth and expansion of food and beverage products, operating…
7 October 2019
Health Food Innovation – 4 Steps For Success
Many organizations launch a range of health food innovations. The challenge however, is that most of these innovations don't succeed beyond the first year launch phase. You may need to revisit your ap…
1 October 2019
VitaFoods Asia Conference, Singapore – Key Highlights!
Last week I attended the VitaFoods Asia conference in Singapore. Delegates from across the globe attended the VitaFoods Asia conference which focused on five key platforms: Personalized nutrition, Nut…
30 September 2019
External Engagement Strategy For The Food Industry
As WHO drives fast-paced changes in nutrition-linked polices and regulations, it is imperative for food and beverage organizations to chalk out a well-rounded external engagement strategy. Following a…
18 September 2019
Selling Healthy Food Online? Get Your Content Right!
Selling healthy food online? Get your content right, as right content drives right action. Right content should help a consumer discover the product, understand its benefits and usage. Right action in…
18 September 2019
HEALTHY FOOD ECOMMERCE COMMUNICATIONS
Selling healthy food and beverages in the e-commerce space demands nutritionally sound, consistent and relevant communication. Right pre and post-sale communication that links the product with custome…
Recent Posts
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Prebiotics – Don’t forget natural food sources!February 17, 2020/0 Comments -
Food Trends 2020+ – A Nutrition Perspective!February 1, 2020/ -
Health Food Innovation – Say ‘No’ to Negativity Biases!January 16, 2020/